1. Our data promise to you
1.1 Activelyoutdoors Ltd is absolutely committed to respecting and protecting your data whilst it is in our care. We collect your personal information because it helps us to understand your needs and guides the way in which we interact and communicate with you about our products and services now and in the future. We have strict policies and procedures in place to protect your data when you send it to us, when we process it in order to provide you with the services you have requested or, where you have given us your permission to do so, to send you information that we think you’ll find interesting, and thereafter when we store your data on our secure servers. We are notified with the Information Commissioner’s Office, the regulator of the Data Protection Act 1998 and abide by its requirements.
2. What personal data do we collect?
2.1 Activelyoutdoors Ltd collects both Personal Data and Anonymous Data when you send us information or when you visit one of our websites. When we talk about Personal Data we mean any information that can identify you as an individual, such as your name and postal address. Anonymous Data doesn’t identify you as a person but it might be used in aggregate, for instance when you participate in a survey.
3. How do we keep it secure?
3.1 Our servers are protected using HTTP and SSL encryption technology (HTTPS where indicated in your web browsers address bar), so whilst your data is in our care we know it is as secure as it can be. We are taking all reasonable steps to meet our obligations and responsibilities under the Data Protection Act 1998 and other privacy legislation, including the EU General Data Protection Regulation (GDPR).
3.2 When we ask another organisation to provide a service for us, we ensure that they have appropriate security measures in place. If we or our service providers transfer any information out of the European Economic Area (EEA), it will only be transferred with the correct protection in place, as stated in UK law. The internet is not a totally secure medium and you acknowledge and agree that ActivelyOutdoors Ltd shall not be responsible for unauthorised use, distribution, damage or destruction of personal data, except to the extent that we are required to accept such responsibility under the Data Protection Act 1998.
4. How do we collect and use your personal data?
4.1 We collect your details when you register on one of our publishing websites or a website we have made and maintained on behalf of a client; for example – to receive emails or be contacted directly from us, our partners or clients in regards to a possible product purchase; participate in discussion boards or other social media functions on our website, or enter a competition or promotion.
4.2 Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected.
With regards to each of your visits to our websites we may automatically collect the following information:
- Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
- Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.
4.3 If you give us your consent to send you further marketing messages we may contact you from time-to-time with carefully selected offers and promotions from ourselves or from our network of carefully selected partners, from which you may always opt-out or unsubscribe. It is not our practice to contact you if you have made it clear that you do not wish to hear from us about our products and services.
4.4 We may need to authenticate your identity to provide you with access to subscriber-only services. We might also send you surveys or invite you to enter a competition or receive a newsletter, for instance. If you do not wish to participate you may simply decline our invitations.
4.5 As part of our Google Analytics tracking we have implemented the following features: Google Analytics Demographics and Interest Reporting. Visitors can opt-out of Google Analytics for Display Advertising by visiting here https://tools.google.com/dlpage/gaoptout/
4.6 We use this information for reporting purposes and to advertise online. Third-party vendors, including Google, may show you ads on sites across the Internet. We may use the cookies relating to Google Analytics together with third party cookies to inform, optimise and serve ads based on a users past visits to our websites.
5. Do we share that data with any other companies?
5.2 However, you expressly consent to the sharing of your Personal Data with those suppliers with whom we contract in order to provide services to you, otherwise we may not be able to provide the level of service that we know you’ll require.
5.3 If you send in a comment, we may post it on our site or use it as a testimonial without mentioning your full name or publishing any information that would identify you. Furthermore, in some circumstances we may display some of your information such as your username and age. Others may be able to see your personal data if you post any information in comments underneath articles or forums and may be used to send you unsolicited communications over which we have no control.
6. Leaving our websites and moving on to third party websites
7. Opting out on receipt of email marketing communications
7.1 If you receive a marketing email from us, you will have the option to “opt-out” by clicking on the unsubscribe link provided at the bottom of each and every message we send you. Please be aware that this will not unsubscribe you from our service based messages.
8. Telephone and mailing preference services
8.1 The Telephone Preference Service (TPS), the Corporate Telephone Preference Service (CTPS) and the Mailing Preference Service (MPS) allow you to choose to opt out of unsolicited marketing. However, if you are registered on any of the preference services, which are general opt-out registers, you may still receive marketing communications from us if you have given us your consent previously or if you subsequently give us that consent.
9. Marketing to children
9.1 We do not knowingly collect personal information from children under the age of 16 for marketing purposes.
10. How you can gain access to the personal data we collect about you
10.1 Under the Data Protection Act 1998, you have the right to see what information we hold about you and you may ask us to make any changes that you consider necessary to make the information accurate. If you want to apply to see the data we hold about you, please write to:
FAO: Data Protection Officer
Crowood House West,
*We will require that you satisfactorily identify yourself to demonstrate your entitlement to view this data.*
11.2 Complaints will be dealt with by the Data Protection Officer and will be responded to within 30 days. If you are not satisfied with the response you should refer your complaint to the ICO https://ico.org.uk/concerns/
This document was last updated on 18 January 2022.